I want to state a blatantly obvious fact – car dealerships are in business to sell cars! As great as it would be to get all of your business from people who wander into your store and decide right on the spot to purchase from you, it’s not that simple….
We pull in all website and digital marketing data and match it to all DMS sales activity, providing a report that shows dealers what IS, and IS NOT helping sell cars. Tying together both online and offline data, 3rd party vendors, and more, we are able to give the exact formula of what produces the best results.
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The total gross profit made from all vehicle sales during the time range selected.
MATCHED GROSS PROFIT
The total profit made from all vehicle sales matched to any lead or conversion produced by the website during the time range selected.
DIGITAL MARKETING PROFIT
The total gross profit made from all vehicle sales matched to any lead or conversion produced by the paid advertising sending traffic to the website during the time range selected.
All vehicle sales received directly from your DMS.
MATCHED SALES LEAD ATTRIBUTION
This chart shows you the return on your Ad Spend across all of your different marketing channels. On a monthly basis, view your Ad Spend, Gross Profit, Total Leads as well as the total number of vehicle sales matched to that particular channel’s ad spend.
PAID ADVERTISING OVERVIEW
This chart is a visual representation of the Matched Sales Attribution chart above. Map different data points to try and find correlations between either one or multiple different marketing channels.
MATCHED SALES LEAD ATTRIBUTION BY CHANNEL
This chart breaks down vehicle sales by multiple different referral sources. As you click into each source, view vehicle sales, total gross profit and the percentage of sales generated from that particular source.
MONTHLY TOTALS OVERVIEW
Map Total Sales, Website Sales and PPC sales all at once, or just compare PPC sales to inventory levels month over month. This chart allows you to find lead, inventory and sale trends for both your website and marketing campaigns.
See the sales levels between your different sales agents at the store. Track differences in sales when a new agent is brought on or a top performing agent leaves the dealership.
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at·tri·bu·tion /ˌatrəˈbyo͞oSH(ə)n/ the action of regarding something as being caused by a person or thing. In this case, attribution is the act of tracing a sale back to the source of the contact. In today’s world, this can be more complicated than it seems, with customers arriving at the dealer…