Most 2016s have not accumulated any awards to brag about, but that is not the case for Tacoma. The vehicle was a Motor Trend Truck of the Year Finalist, and savvy dealers have the award brightly displayed on the VDP (Vehicle Details Page) of every Tacoma. The Dealer eProcess website platform instantly and automatically downloads this information into every relevant VDP.
The downloadable factory brochure and owner’s manuals are also instantly and automatically available to shoppers. Although not available on other platforms, dealers do not pay extra for any of this merchandising content. “Our job is to drive shoppers to the store through phone calls, emails, texts, chats, or just walking in,” said Dave Page, owner of Dealer eProcess. “When the factory delivers success, we’ve got to deliver that message to dealer’s websites. This is how we maintain our ranking as the highest converting among all Toyota-certified website providers.”
Tacoma remains the nation’s top-selling midsize truck by a substantial margin, and sales continue to grow at a double-digit pace over last year’s numbers. However, competition is increasing. Toyota dealers need to bring their “A” game to online shoppers, and one certified website provider is making it easy.