Not only can modern technology be used for effective marketing campaigns, it can also be used to make the most of the way your dealership runs. From employee connectivity to streamlined equipment, the following article provides six simple ways to get started!
6 Tech Upgrades to Keep Your Dealership’s Engine Running Smoothly
Business is fiercely competitive these days, especially in the automotive industry. Not only are you fighting other dealerships but you’re also fighting direct-to-consumer sales from manufacturers like Tesla. You need every advantage you can get, and a streamlined, efficient team is one of the biggest advantages around.
There is a flood of new tech and apps out there that can help boost efficiency in your dealership, but wading through the waters can be overwhelming. We’re here to help by giving you six tips that let you use tech to make your dealership the efficient machine you know it can be.
1. Use Mobile Payments
You might think mobile payments wouldn’t be of much use to a car dealership, but some dealers are using them to improve customer experience and loyalty. For example, some app-based payment options are used to help customers schedule service appointments and pay for these services more quickly—and you can follow this example.
Offer in-app payments for your service department. This way, customers can pick up their vehicles without waiting in line to pay afterward. It may seem like a small amenity, but the little things can really add up, and customers appreciate convenience.
2. Hop on a Chat Platform
Chat apps like Slack or Google Hangouts are a great way to keep everyone in the loop and on the same page, especially if you work with a large team. Email is great for some things, but it can be inefficient for quick communication and can cause a lot of stress for employees. Basic text messaging has limitations, and your team can better streamline communication if you’re all on the same chat channel.
These chat apps allow multiple people to receive messages in real time, complete with attachments. They also let team members respond immediately without having to confront hundreds of other messages when they open their inboxes.
3. Improve Employee Training
Keeping employees up to date on the latest sales trends, customer service tactics, and office procedures is crucial to a smoothly running business, but training can be expensive and takes time you may not have.
Fortunately, a variety of new employee training programs have popped up in recent years and can make training more useful, efficient, and effective. Depending on the size of your organization, you can choose from a number of training platforms, including Bridge, Lessonly, and Absorb LMS. These learning management systems keep your employees consistently trained and require minimal hands-on time from you, freeing you up for other tasks.
4. Move to Online Scheduling
Scheduling, whether for service appointments or employee shifts, can be a hassle. This is another area where app developers have stepped up to create convenient apps with features that can help you efficiently operate your business.
For scheduling meetings and internal commitments, cloud calendar apps like Google Calendar can keep everyone on the same page. You can create and share a calendar specifically for your sales meetings, for example. And as you add events to the calendar, everyone you’ve shared it with will get notified of the new addition. There are many different applications for shared calendar systems, so get creative! Even platforms like Genbook can streamline both internal schedules and customer appointments with a variety of handy features.
5. Upgrade Your Equipment
This tip might seem like common sense, but don’t skimp on the hardware, software, and tools you need to do your job— you’ll want reliable computers, a speedy internet connection, and ergonomic office chairs to make your dealership as employee- and customer-friendly as possible.
While you probably don’t need gigabit internet connections and top-of-the-line Mac Pro computers to run your business, having well-made, dependable hardware and a reliable, fast connection will greatly reduce headaches down the line. You don’t need to spend a fortune, obviously, but don’t skimp on the essentials. Your employees and patrons will thank you for it.
Engaged and driven employees make for a more profitable and successful business. So providing additional incentives can go a long way toward keeping employees productive and happy and helping your business grow. There are several websites and services that allow employers to offer perks and incentives to employees at bulk prices. Fond, for example, offers corporate discount programs, employee recognition, and surveys to measure and improve engagement.
Of course, this is only the tip of the iceberg when it comes to tech solutions for your dealership. These tips should get you off to a great start, though. Don’t wait—your competition isn’t! Start turning your business into a well-oiled machine today.
Contact Dealer eProcess today to learn more about our All-In-One solution, featuring RESSponsive websites, full-suite digital marketing, chat, trade-in tool, finance application, and more!