vehicle merchandising Archives - Dealer eProcess

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The Power of Using Features in Vehicle Merchandising

A dealership's online inventory is a key place for vehicle merchandising, but as this article from Digital Dealer shows, you may not be making best use of it. It's time to stop focusing only on price and start using the features that each model has to offer! Vehicle Merchandising: Use…
December 11, 2017
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The Reality of Car Buying

Dennis Galbraith, Chief Marketing Officer There are a wide range of reality TV shows about conflicts couples or families go through when shopping for an expensive item (e.g. home buying/remodel, wedding dress, etc.). Obviously, these shows dramatize the tension and conflicts occurring between the various decision makers and influencers, but…
August 7, 2015