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Kia Optima Archives - Dealer eProcess

Kia Super Bowl Ad image Featured

How Good Was the Kia Super Bowl Ad?

For marketers and dealers, funny is not the objective of the ad. It needs to achieve a critical marketing objective contributing to the sale of more vehicles than would otherwise have been the case. On that score, this year’s Super Bowl ad for Kia will likely be remembered as a…
Dealer eProcess
February 10, 2016
Kia Optima hybrid preview Featured

Kia Dealer News: Merchandising the 2016 Kia Optima

Optima is the bread and butter of many Kia dealer inventories. Despite the heavy competition in the midsize car segment, the Optima still accounts for more than one in four Kia dealer sales, and the 2016 is off to a great start. This first model year of the fourth-generation Optima…
Dealer eProcess
December 3, 2015