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The Ultimate Vehicle Details Page

The vast majority of shoppers buying a vehicle after visiting the dealer’s website do so after examining the Vehicle Details Page (VDP) of one or more vehicles in the dealer’s inventory. The information on the VDP has a huge impact on conversion, the percentage of those visiting the site who…
February 14, 2014

Not All VDP’s Are Created Equal

I have been in the auto industry for 23 years, and sometimes that can be a BAD thing. Sometimes when you are so close to something, you are blind to what’s staring you in the face. Let me explain. It wasn’t too long ago I was searching for a new…
Dave Page
January 30, 2014