auto VDP Archives - Dealer eProcess

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The Power of Using Features in Vehicle Merchandising

A dealership's online inventory is a key place for vehicle merchandising, but as this article from Digital Dealer shows, you may not be making best use of it. It's time to stop focusing only on price and start using the features that each model has to offer! Vehicle Merchandising: Use…
December 11, 2017
Auto Dealer News & InformationFeatured

The Ultimate Vehicle Details Page

The vast majority of shoppers buying a vehicle after visiting the dealer’s website do so after examining the Vehicle Details Page (VDP) of one or more vehicles in the dealer’s inventory. The information on the VDP has a huge impact on conversion, the percentage of those visiting the site who…
February 14, 2014