When it comes to optimizing for search engines, one of the first places to start is your Google My Business (GMB) Listing. You may be thinking that you’ve set your free listing up and are good to go, but with the continuous enhancements Google has rolled out since GMB’s beginning roughly 5 years ago, it is imperative to maintain the platform and ensure that the utilization of it is a priority within your company.
Consumers are becoming more and more attracted to the information on your GMB listing which makes it more than just a listing these days — it’s also a platform for engagement. This is why staying up to date on new GMB enhancements and leveraging the available features is increasingly important for your business.
Below are some recently announced enhancements you can and should take advantage of if you aren’t already:
With the recent Google My Business enhancements it is becoming clear that Google is putting a strong focus on customer engagement through the GMB listing. For dealers to compete they must not only be aware of the changes but also take action!
To add a Cover Photo, additional images, and a logo, simply login to your Google My Business account and select ‘Photos’ from the left-side panel.
If you have questions about how to optimize your Google My Business listing, contact our SEO experts here at Dealer eProcess!