The DrivingSales Executive Summit has grown to become one of the largest and most elite educational opportunities in the industry. This year, Dealer eProcess brings two exciting new presentations to DrivingSales Executive Summit joined by marketing leaders from two of the country’s most progressive dealer groups.
Pohanka Auto Group’s Dani Hart joins Maria Espinoza of Dealer eProcess to show new research finding for the benefit of dealer groups. Dealer groups have distinct marketing advantages which will be revealed by Dani and Maria along with this new research.
Waikem Auto Group’s Craig Waikem joins Dennis Galbraith to uncover new research impacting millions of dollars across the industry. In many cases, the customer’s biggest problem is not at the store; it is getting the multiple decision makers and influencers agreeing to make contact with the store. There are proven ways to facilitate this kind of decision making across multiple decision makers. That information will be demonstrated and made available to dealers at the DrivingSales Executive Summit.
Dennis Galbraith is the Chief Marketing Officer for Dealer eProcess, the author of two marketing books, Sales Integration and Online Automotive Merchandising, and produces a weekly video series for dealers, Automotive Marketing Facts.
Maria Espinoza is currently the National Sales Director of Dealer eProcess, with sixteen years’ experience in the automotive sector, including retail and digital.