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What Are Google Posts and What Do They Mean for Dealers?

By August 4, 2017 August 8th, 2017 No Comments
Google Posts

With the number of customers choosing Google as their search engine ever increasing, it seems natural to stay aware of its latest and greatest updates. Google just announced its newest feature, Google Posts, which is an addition to the My Business Page section. The best part? We can manage it for you here at Dealer eProcess!

Located in the top half of a Google page, where it’s certain to catch a user’s attention, the post section is a feature dealers should definitely take advantage of. With the option to add text, an image, or even an event title, promoting service specials, community activities, and more is easier than ever. Call-to-action buttons can also be included. For example, a lease special post could have a button titled “Get Offer” with a link leading to dealership website. When you have Dealer eProcess managing these links, we’ll include tracking tags to keep track of leads.

Another key element to Google Posts is the ability to schedule the posts to appear for a set period of time. No need to worry about compliance issues or promoting a special offer that’s expired. Modern customers don’t want to have to click through multiple pages to get the info they need, and with this feature, dealers are able to bring potential customers to a specific section of their site straight from the search results page.  And, the time frame ensures that everything shown is relevant.

Enjoy all the benefits of Google Posts by allowing your DEP Digital Marketing Strategist to create, manage, and maintain this new section. Contact Dealer eProcess for more information!

 

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