Is Your Honda Website Ready for the 2016 Civic?
Find out how to take full advantage of this vehicle launch by attending the free webinar Tuesday, June 9 at 11:00 AM EDT.
The 2016 Civic is more than just the 10th generation of an iconic model, it represents an entirely new marketing agenda for dealers. Forbes said just weeks ago, “2016 Honda Civic Says Goodbye to Blandness.” Indeed, Honda openly acknowledges the vehicle was styled and designed to directly compete with the Audi A3, a bold departure from the traditional competitive set (e.g. Chevrolet Cruze, Ford Focus, Hyundai Elantra, Toyota Corolla, and Mazda’s Mazda3).
Custom content designed specifically for the communities you serve with references to local landmarks and attractions is just the kind of content Google loves. Imagine turning heads in front of the most popular local restaurant or being the coolest soccer mom as you pull into the popular regional park in your area. Using actual restaurant and park names in conjunction with your dealership, your location, and a custom story are the kinds of building blocks that make custom content work for SEO and better conversion. Both aspects are maximized by linking the content directly from the main menu bar, which is why Mega Menus, like on www.PohankaHonda.com, were invented in the first place.
The Search Result Pages (SRPs) on www.TeamHondaOn30.com allow shoppers to compare every photo of every vehicle in new or used inventory without leaving the SRP. The Vehicle Details Pages (VDPs) automatically display crash test results, EPA Green Scores, and all the Awards and Accolades as they are sure to be accumulated by this redesigned vehicle. This critical page can be customized with over 1-billion combinations on a fully responsive RESS website.
By all accounts, the Civic is stepping up its game and taking on challengers that would have been unthinkable in years past. Find out how your dealership site can step up to the challenge and maximize your sales and gross profit. Join us for this one-of-a-kind webinar, hosted for Honda dealers by Dealer eProcess.