Automotive dealers who are looking for greater insights into their website traffic should install the free Google Tag Manager software. The software will allow dealers to track engagement on their website pages that often include third party tools.
Take a minute to watch this video because I am confident that you will agree that the Google Tag Manager is an absolute requirement for auto dealers to be able to track the ROI of their online marketing investments.
Google Analytics For Automotive Professionals
Dealers who would like to better understand Google Analytics should consider taking the PCG course designed for automotive dealers. Information on the current online, self-paced courses can be found here: http://bit.ly/PCG-Courses
Post Courtesy of Brian Pasch, Founder of PCG Companies, Author, Keynote Speaker