Google recently released Project Beacon, a great new marketing tool to use INSIDE your own dealership! Keep reading to learn more about how Project Beacon can make you a marketing legend!
What Does a Beacon Do?
Google Beacons are placed directly inside your dealership. These Beacons send out a signal to all of your local, mobile shoppers. When a customer visits your showroom, the Beacon can signal messages to their smartphones asking them to take actions such as post a review, submit a photo, take a survey, etc. As visitor actions accumulate, the data gets compiled and sent to your Google properties (i.e. Google My Business) and gives information such as popular showroom hours, average visit duration, and a whole bunch more! And don’t worry, your customers’ information is kept secure in Google’s data vaults.
What are the Benefits?
The Google Beacon has already become an invaluable tool for dealers who have embraced this new technology. The Beacon helps dealers increase their visibility on Google Maps, gives consumers greater information about your store, helps generate more consumer reviews, and a lot more. This new tech helps to bridge the gap between your online activity and your showroom visitors.
How Do I Get a Beacon?
As of right now, Project Beacon is free but there is no way to guarantee that your business will get a Beacon. The first step is to fill out the form, request one, and cross your fingers! Unfortunately, there is no way to check the status of your request, so you’ll have to wait and see. Now is the perfect time to get ahead of the game and submit your request, as this innovative tool is expected to gain popularity.
How Do I Set Up a Beacon?
If your dealership or business is chosen by Google, you’ll receive a small package in the mail with your Beacon transmitter. One important thing to keep in mind – save the box! The activation code is located on the shipping label. Once you’ve followed the setup directions, you’ll use that activation code to complete the process. You can still activate your Beacon without that code, but it will take longer, as Google has to search for your location manually.