Learn how to develop your dealership’s digital strategy and marketing mix at a FREE educational event by Dealer eProcess and Google – “Searching for Auto Shoppers”! Boost your dealership’s outreach with a Spanish PPC strategy, and learn how to become more self-sufficient via First Party Leads! A special guest speaker from Google will also make an appearance.
|8:00 - 8:50am||Registration with light breakfast|
|9:00 - 9:50am||Building Loyalty and Trust with Drivers
Katherine Lowe - Google
|10:00 - 10:50am||Say ¡Hola! to More Opportunity, Helping the best get better. Marketing to Hispanic Shoppers.
|11:00 - 11:50am||Winning the Digital Marketing Game: Using New Opportunities to Crush Your Competition
Dave Page and Gino Cipperoni
|1:00 - 1:50pm||The New Case for First Party Leads
|2:00 - 2:50pm||5 Best Practices Any BDC or Internet Department Can Implement Today to Help Sell More Cars Tomorrow
|3:00 - 3:50pm||Pre-screen technology is changing the game. Is your dealership ready, or will you be a spectator?