In case you haven’t heard, Google is changing their search criteria again! To see how your dealership ranked before, and how you rank now, read this article from Dealer e Process.
In order to stay on top of the search engines, you must make sure your auto dealership website has updated SEO. Google is coming out with a major change that is currently in the beta stage called Google Caffiene. Auto dealer websites and software providers will be affected dramatically if their SEO is not updated.
At Dealer e Process we have been preparing for this change for the last couple months so rest assured our dealers will be pushed even further to the top of the search engines.
With the surge in popularity of “real-time search” via social networking sites, Google has recognized that search engines have to deliver content at speed. Granted, but there have already been some negative comments, although I don’t wholeheartedly agree with them. According to marketingpilgrim.com, “…Google’s attempts to include more social media “real time” results, it turned the dial to 11, when 7 would have worked just fine. Another clue that Caffeine is focused on speed – perhaps at the sacrifice of relevancy – is there appears to be more ‘Similar’ only and less ‘Cached’ results.” Personally, I have only seen a shift in relevancy, not sacrifice.
So how does all this compare? According to tests at mashable.com, the new search was “lightning fast”; double the speed. Next, they tried accuracy. They commented that: “Both sets are very accurate, but subjectively, the set displayed by the new Google search more accurately reflect what a user would be looking for.” Then followed a test of temporal relevancy, or how breaking news was returned. The answer: “about the same”. Their conclusion was that Caffeine is:
• very fast and it often doubled the speed of the old Google;
• it relies more on keywords and;
• it places “more reliance on keyword strings to produce better results”.
Clearly,” they wrote, “a priority for Google and Bing…with both Twitter and Facebook launching real-time search engines, they needed to respond.”
Dealer e Process websites are now integrated with 61 social networks allowing dealerships to extend their reach all over the USA while appealing to a wide spectrum. More information on auto dealer social networking call 866-925-1750 and ask to speak to a sales representative.