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Dynamic Paid Search

Let us turn your own vehicle inventory into an unstoppable force of inventory-specific ads! Our proprietary dynamic inventory-based advertising system syncs up flawlessly with your inventory database, and generates ads for each specific vehicle on your lot. That means the ad served is the ad that fits their needs, which reduces the frequency of unwanted and unqualified clicks. This keeps your SEM costs down and your conversion rates up, and sets us apart from other SEM vendors.

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Foundation Search Campaigns

Target your competition, dominate your area, and protect your brand with our Custom Foundation Search Campaigns. Using your dealership’s unique selling proposition, we will create an ad campaign that targets real car buyers in your area, and force them to visit your showroom before anyone else’s! Our strategy gives you the ability to force your competition as far off of the page as possible so that you are the only dealer the customer sees. Our advanced geo-targeting also allows us to not only dominate your home base, but gives you the option to spread your influence to areas where you can gain more market share. These campaigns are a crucial part of a strong marketing plan, and will allow you to remain in front of the competition no matter where the customer’s searching!

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Retargeting/Display

Display Advertising

Whether you want a campaign designed for dealership branding, or something event-driven or model specific, we can do it. We’ll design and place a targeted digital ad on hundreds of websites. And unlike traditional media, your prospects are only a click away from visiting you. You will find this to be a more cost-effective way of advertising, with a proven ROI.

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Remarketing Ads

Look BIG to every shopper who visits your website. We will create and serve ads that will follow your prospects around the web after they visit your site, displaying an engaging message designed to draw them back to you. Remarketing is one of the most cost-effective ways to spread brand awareness amongst your target market and stay on the customer’s mind throughout every stage of the car buying process.

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Fixed Ops Campaigns

Our Parts and Service digital marketing system is built around three core marketing principles:

Flexibility

Customized marketing solutions crafted to fill your service lanes with customers

Technology

A precise, data-driven system managed by Certified Marketing Professionals

Transparency

From flat-rate fees to complete account access, you can see every dollar spent, leading to the highest levels of performance
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CARoi GM heatmap

CARoi Sales Heat Map

How do you really know if your digital marketing dollars are being spent in the right locations?

That’s where our CARoi sales heat map comes in! This system will map paid search spend vs. actual sales to find out where your money is being spent most effectively. This way, we can adjust targeting and bidding strategies to the hammer away that the areas in your market that produce the most sales. This means your money gets spent better, and your ROI goes up.

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Facebook

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Facebook image ad

Likes, follows, shares, car sales… It’s all part of our Facebook Advertising strategy. Dealer eProcess offers sales, service, finance, and conquest campaigns with custom creative and target marketing powered by Polk Data & TransUnion.

You can also follow customers onto Facebook with images of the exact vehicles they browsed on your website with our VDP remarketing. People check their Facebook page an average of 14 times per day; don’t miss out!

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Google Posts

Google Posts is the way to put a vivid image of your store and your offers on the front page of Google! Posts allows you to place scrolling banners just under your Google My Business listing. These banners are managed and can be rotated and changed as needed to ensure your messaging is always relevant and gives you the most visibility on the ever-important front page of Google.

Dealer eProcess can help manage your Google Posts so you can take advantage of this precious real estate.

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Waze

Every minute there are over 7 navigations to car dealers via the WAZE app, and every 5 minutes there are over 56 searches for vehicle service centers. By not taking advantage of WAZE advertising, you run the risk of having customers get directions to competitors’ showrooms and service lanes instead of your own.

With WAZE, you have a number of different opportunities to put your brand in front of consumers at the moment they’re looking to drive to someone’s lot, including:

Branded Pins

Basically an in-app billboard branding your store when users search for a local dealer.

Zero-Speed Takeovers

Reach drivers when their attention is highest with WAZE’s highest impact ad format.

Search Promotion

Your brand can show at the top of search results when users search for relevant brand or dealer terms.
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Video

Video is king. If you want to rule the digital world, or at least the part that affects car shoppers in your geographic area, then our video pre-roll placement strategies can provide the boost you are looking for. And if they click ‘skip’, it’s free!

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