This session will demonstrate how large and small dealer groups are both capitalizing on unique opportunities. Discover holistic strategies and learn how to execute best practices, as well as potential pitfalls that could stop progression on the road that lies ahead.
Primary Learning Objectives:
- Learn how to identify exclusive marketing options for dealer groups, online and offline.
- Gain an understanding of how to compare and chose options for an integrated campaign.
- Identify best practices and how to effectively execute them, as well as likely pitfalls that could hinder progress.
Dennis Galbraith is the Chief Marketing Officer for Dealer eProcess, the author of two marketing books, Sales Integration and Online Automotive Merchandising, and produces a weekly video series for dealers, Automotive Marketing Facts.
Maria Espinoza is currently the National Sales Director of Dealer eProcess, with sixteen years’ experience in the automotive sector, including retail and digital.
Who Should Attend?
- Dealer Principals
- Internet Sales Managers
- General Managers
- General Sales Managers
- Marketing Directors
- e-Commerce Directors
- BDC Managers
- Social Media Managers
- CRM Managers
- Pre-Owned Managers
- F&I Managers
- Fixed Operations Managers
This Three-Day Conference and exposition will showcase actionable, game-changing strategies for every department in your dealership with the industry’s most progressive speakers and content.
Find out why 85 of the top 100 Dealerships Groups in the U.S. have chosen this conference to learn how to better use the Internet and technology to sell and service more vehicles, more profitably.