CARoi - DMS AttributionFeatured

DMS Attribution – Unleash the Power of CARoi

By September 30, 2019 No Comments
DMS Attribution
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“But how many cars did we sell?” All the stats in the world (impressions, clicks, click-through rate, cost-per-click, impression share, average position) give us a great idea of how a dealer is performing, but it can’t answer that one simple question. CARoi from Dealer eProcess puts the answer to that question quite literally at your fingertips. Knowing the exact number of vehicles sold at the dealership is important, but at Dealer eProcess, we’re also interested in the how and why of those sales.

With CARoi, we track your total profit, profit matched to conversions on the website, and profit from digital advertising. These come with interactive and easy-to-read graphs that pull from sources like Google, Bing, Facebook, LotLinx, Autotrader, Cars.com, plus others, letting you see where your sales are coming from. Are you allocating a portion of your advertising budget to Facebook but are unsure about the results? CARoi lets you see exactly how many vehicles Facebook is selling for you! We also track the number of sales from direct traffic, organic traffic, referral traffic, paid search traffic, social media traffic, and more to give you an unprecedented look at exactly what channels are helping you sell cars. Interested in your return on investment? CARoi knows!

For most companies, that might be enough, but we aren’t most companies. Dealer eProcess offers even more insight into what helps you sell cars because CARoi knows your inventory. Did you have a bad month? How many new vehicles did you have? How many used vehicles did you have? It’s a fact that a well-stocked inventory gives customers a lot more to choose from. With CARoi, all that information is right in front of you.

The relationship between sales personnel and a customer is now more important than ever. Potential customers can visit your online showroom, see what vehicles you have in stock, browse and compare prices, all without ever stepping foot on your lot. Maintaining a strong and diverse team of sales people and managers is essential, and CARoi shows you how. You can see how many salesmen you had in any given month, how many vehicles they sold, who had a good month, and who could use some improvement. I had a dealer who was having a rough month for vehicles sales and couldn’t figure out why. Within five minutes of utilizing the CARoi dashboard, we could see that his top salesman was on vacation for the entire month. Sometimes it’s just that easy!

Reading about our CARoi tool is all well and good, but this is a product you need to see in action to fully appreciate. Schedule your demo today to see why CARoi is the answer!

September 30, 2019 in CARoi - DMS Attribution, Featured

DMS Attribution – Unleash the Power of CARoi

“But how many cars did we sell?” All the stats in the world (impressions, clicks, click-through rate, cost-per-click, impression share, average position) give us a great idea of how a dealer is performing, but it can’t answer that one simple question. CARoi from Dealer eProcess puts the answer to that…
Read More
July 19, 2019 in CARoi - DMS Attribution

CARoi – What is it and how can it help your dealership?

I want to state a blatantly obvious fact – car dealerships are in business to sell cars! As great as it would be to get all of your business from people who wander into your store and decide right on the spot to purchase from you, it’s not that simple.…
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June 7, 2019 in CARoi - DMS Attribution, Featured, Sales Speakout

Attribution:  What is it?  What does it do for the dealer?  What is required for it to be effective?

at·tri·bu·tion  /ˌatrəˈbyo͞oSH(ə)n/   the action of regarding something as being caused by a person or thing. In this case, attribution is the act of tracing a sale back to the source of the contact.  In today’s world, this can be more complicated than it seems, with customers arriving at the dealer…
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