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General Motors Approves Dealer eProcess as iMR Turnkey Vendor for Digital AMMP

By May 1, 2014 March 28th, 2017 No Comments
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Downers Grove, Ill. (April 30,2014) – Dealer eProcess, the leading website solutions provider to the automotive industry, announced that General Motors has approved the company as an iMR (inMarketRetail) match eligible turnkey vendor for Digital AMMP products for digital marketing. All GM dealers who are a part of this program can now use iMR funds for Dealer eProcess’ Digital AMMP products in order to improve the effectiveness of their dealership’s online marketing strategy.

“We are excited for the opportunity to work with General Motors and the iMR program. We understand that GM dealers have few choices when it comes to using co-op funds for their digital marketing efforts, but at the same same need to penetrate the market differently than their competitor. Our product, Digital AMMP finally makes this possible for GM dealers.” said Dave Page, co-owner of Dealer eProcess.

Digital AMMP marketing solutions are presently in use in dealerships across North America. Participating Chevrolet, Cadillac, Buick, and GMC dealers can use match funds for the following marketing solutions – Inventory Based Ads, Custom Search Engine Marketing (SEM), Display Advertising, Mobile Geo-Fencing, and Advanced Dashboard Reporting. All products will send users to the dealership’s Cobalt site to meet GM guidelines. 

Dealer eProcess can power Inventory Based Ads for GM affiliated dealers by collecting the data about current cars on the lot and then generate compelling ads for the right customers on Google. Custom search campaigns can also help GM dealers by advertising foundation based terms such as locations to capture high-funnel shoppers. Display Advertising and Mobile Geo-Fencing offer GM dealers the chance to implement a successful branding campaign on any device in a cost-effective way.

GM dealers can also take advantage of Advanced Dashboard Reporting, the one-stop-shop for all of the information dealers need relating to the success of their online marketing strategy. Dealer eProcess offers a fully transparent solution by also proving dealers with direct access into their Google AdWords and Google Analytics accounts.

GM affiliated dealers taking part in the iMR program and seeking to add Digital AMMP marketing solutions should visit to request more information.


About Dealer eProcess
Headquartered in Downers Grove, IL, just west of Chicago, Dealer eProcess builds innovative websites and integrated online marketing tools that engage consumers and producers. They are committed to creating more opportunity and conversion for auto dealers than any website provider in the industry. For more information on Dealer eProcess, call 877-551-2555 or visit


For more information on Digital AMMP pricing, please fill out the contact form below:

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