Auto Dealer News & Information

Dealer e Process Sweeps 2011 Auto Website Awards In Las Vegas

By October 17, 2011 July 23rd, 2014 One Comment

Las Vegas, Nevada – October 4th-October 11th – Dealer e Process is proud to be the recipients of the most glorified awards in the auto industry during a recent trip to Las Vegas on October 4th through October 11th 2011. Dealerships looking to adapt to changes in their marketplace and incorporate better solutions should take a hard look at the solutions being provided by Dealer e Process, a leading website provider in the United States & Canada.

Dealer e Process Automotive Website Awards 2011

Dealer e Process Wins Highest Award – Search Marketing Category

PCG Digital Marketing today announced that Dealer e Process was chosen to receive a ‘Pinnacle’ 2011 Automotive Website Award (AWA) for search marketing. Dealer e Process is also 2010 AWA ‘Pinnacle‘ winner.

The Pinnacle award is the highest recognition the AWA provides in the Search Marketing category. Dealer e Process and the companies receiving this award have designed and delivered search compliant websites that stood above their peers. Pinnacle Platform winners deliver outstanding digital marketing platforms for car dealers and show an unprecedented attention to detail in live production. Members of this elite group of website design professionals have demonstrated that their products deliver outstanding results for clients.

Dealer e Process Wins Technology Award – Fixed Ops Revenue – Virtual Service Consultant

PCG Digital Marketing today announced that Dealer e Process was chosen to receive a 2011 Automotive Website Award (AWA) in the Technology category for Best Fixed Ops Website Marketing Software.

Car dealers looking for new ways to increase Fixed Ops revenue need to start with the basics. Dealer e Process took a hard look at the traffic that is already coming to service pages on dealer websites. They decided that they could increase the conversion experience by rethinking the appointment process. The result of their conversion and engagement study was the creation of the Virtual Service Advisor (VSA). The software replaces boring service appointment forms and interacts with consumers by providing live pricing and service suggestions for their vehicle. The end result is a 300% increase in service leads through this online scheduling tool when compared to service appointments booked with traditional “boring” forms.

Dealer e Process Win Most Leads Per Inventory Page Views

Dataium, the largest aggregator of internet shopper behaviors for auto dealer website, announced on October 5th, 2011 during Digital Dealer 11 that Dealer e Process was chosen to receive the 2011 Award for Most Leads Per Inventory Page Views.

With each click, search, and submission, consumers leave behind valuable and insightful data and statistics about their habits, interests, and future behaviors. Like footprints in the sand, these behavioral events leave behind digital footprints—data. These footprints, when collected, aggregated, and analyzed, provide important information regarding online purchasing behavior and activity, consumer trends, interests, and intent, and the effectiveness of promotions and web design.

Dealer e Process Win Most Leads Per Vehicle Details Page Views (VDP’s)

Dataium, the largest aggregator of internet shopper behaviors for auto dealer website, announced on October 5th, 2011 during Digital Dealer 11 that Dealer e Process was chosen to receive the 2011 Award for Most Leads Per Vehicle Details Page Views.

A VDP occurs when the shopper selects one of your vehicles to explore further. Dealer e Process websites outperformed all other websites providers when it comes to conversion to a lead.

According to Dave Page, owner of Dealer e Process, “This award represents a metric that is the key to success for auto dealers today.  The inventory for an auto dealer is the bloodline to their success. Dealers must ask themselves, why is my website not generating opportunity/leads for me when customers are on the website?  Is it the website design or the fact it looks like everyone else’s in my market? Lack of engagement?  Typical lead forms that don’t convert? “

About Dealer e Process
Dealer e Process is a leading company in online marketing solutions for the automotive industry, providing award winning automotive dealer websites to auto dealers and media companies.  The company’s focus on innovative websites and integrated online tools engage consumers and produce more opportunity and conversion for auto dealers than any website provider in the industry.