CERTIFIED BMW DIGITAL MARKETING
Building a site is one thing. Optimizing your site and marketing it properly to bring customers in and convert them are the desired outcome. CAROI is your key to success.
- Inventory Based Search Ads
- Foundation & Custom Paid Search Campaigns
- Display Advertising
- YouTube TrueView
- SEO Content Creation
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Inventory searches on Google are at an all-time high. With our Dynamic Inventory Search campaigns, if a customer in your market is looking for any car you have on the lot, our system will send them an ad for that vehicle. When they click on that ad, the system will take them to the vehicle’s listing page on your site. It’s an easy process for the customer to quickly find what they’re looking for, fill out a lead, and then come in the door.
MARKET PROTECTION SEARCH MARKETING
These campaigns are all about gaining market share and stealing customers from your competitors by reaching new customers in your market. If a customer in your market is trying to decide what dealership they want to do business with, they better see your ads all over the place. Your competition will be furious, and you’ll sell more cars.
Don’t let the Jiffy Lubes and Midases of the world steal your customers. Our Fixed Ops Service campaigns will help you drive service ROs and get more customers into your doors. Target everything from oil changes to wheel alignments, and make sure that customers see you first. Plus, for you Toyota dealers out there, we are also a TDDS Approved Parts and Service digital marketing provider.
If you have a focus on secondary finance, we can help grow your business. Our Special Finance campaigns target shoppers in your market who may be in an unfortunate credit situation but need to buy a car.
Dynamic VDP Remarketing
1. A customer views a specific vehicle on your website
2. That vehicle follows the customer around on popular websites
3. Clicking the ad brings the customer back to that vehicle!
Customer Match Remarketing
How many customer emails do you have stored in your DMS/CRM? 5,000? 10,000? 30,000? Did you know that there’s a way you can send those emails to Google and then advertise to those customers when they go online? Well you can, and it’s one of the most inexpensive ways to maintain constant contact with those customers.
Google’s new ad feature, Customer Match, lets you upload a list of email addresses that your customers have given you, and when they go to Google Search, YouTube, or Gmail, you can show them ads. There are a ton of ways for you to use this technology to increase the value of your current customer-base. For example:
- If you have a list of customers who purchased from you a few months ago, put them in a list to send them ads about making their first service appointment
- If you have a list of customers that leased from you a few years ago, start sending them messaging about your lease pull-ahead offers. The opportunities are literally endless.
- If you have customers who bought a new truck, target them with ads about after-market upgrades from your parts department
Email-based marketing through Google will help you increase the value of your current customer-base, and do it in a way that’s inexpensive and highly effective. Give us a call today to find out about how you can take advantage of this great new marketing tool.
DIGITAL MARKETING REPORTING SUITE
Know where every penny of your budget is going, and see true conversion any time, any place.
Google Premier Partner
Our status as a Google Premier Partner has given us the opportunity to expand our platform in ways that truly benefit our clients and keep them ahead of the game. Through this partnership, we gain access to systems and services that give us the ability to make our clients’ accounts reach their highest potentials. Whether it’s working with Google to beta test a great new ad feature, or simply working through our partnership channels to expedite account changes and upgrades, working directly with Google helps us maintain the highest level of quality for our clients, and achieve ever greater ROIs.
Bing Select Partner
As a Bing Select Partner, we are able to give our clients access to an extremely cost-effective, and often overlooked, marketing outlet. Customers on Yahoo/Bing are not only more affluent and have overall higher incomes, but can oftentimes be reached more effectively than through other marketing media. This Yahoo/Bing partnership is another tool in our arsenal that we can use to effectively spread out our clients’ budgets to make sure that the optimal mix of ad spend is constantly being achieved.
Every minute there are over 7 navigations to car dealers via the WAZE app, and every 5 minutes there are over 56 searches for vehicle service centers. By not taking advantage of WAZE advertising, you run the risk of having customers get directions to competitors’ showrooms and service lanes instead of your own.
With WAZE, you have a number of different opportunities to put your brand in front of consumers at the moment they’re looking to drive to someone’s lot, including:
• Branded Pins: Basically an in-app billboard branding your store when users search for a local dealer.
• Zero-Speed Takeovers: Reach drivers when their attention is highest with WAZE’s highest impact ad format.
• Search Promotion: Your brand can show at the top of search results when users search for relevant brand or dealer terms.
Google Posts is the way to put a vivid image of your store and your offers on the front page of Google! Posts allows you to place scrolling banners just under your Google My Business listing. These banners are managed and can be rotated and changed as needed to ensure your messaging is always relevant and gives you the most visibility on the ever-important front page of Google.
Dealer eProcess can help manage your Google Posts so you can take advantage of this precious real estate!