MODERN, DATA-DRIVEN,

RESPONSIVE DESIGN

responsive dealer website on various device screens

  • OEM

  • INDEPENDENT

  • SPANISH

  • DUTCH

SEARCH

VOICE SEARCH

Following the increasing trend of voice-activated technology, Voice Search allows customers to navigate our sites by simply talking. All they need to do is click the microphone button on the homepage and say what they want to see, such as inventory, service hours, or current incentives. In a matter of seconds they can check if the model they are searching for is in stock and get directions to the dealership!

REAL-TIME SITE SEARCH

Google has trained the world on how to easily search for anything they’re looking for, and we feel that your website should offer the same familiar experience. With our real-time site search, customers can type in what they’re looking for, and the site will automatically present them with all the website content that matches their search.

SCHEDULE DEMO

website search summary on laptop and mobile screens

MEGA MENUS

MEGA MENU NAVIGATION

With DEP’s Mega Menus, website navigation is quick and easy. Within this complete menu system, customers can find everything from full inventory listings to parts and service coupons. The customer never has to dig into your site to find the content they’re looking for because our Mega Menus bring it straight to them. Plus, by incorporating more relevant website content into the menu bar, Google gives your site more authority than ever before.

mega menu search summary

APPLE & GOOGLE INTEGRATION

Most people open up their smartphone before they even get out of bed in the morning, so it’s crucial for your website to integrate with this technology. Apple and Google integration can send everything from directions to coupons straight to the native apps on your customers’ phones.

online dealer coupon with Apple Pay and Google Pay logos

SCHEDULE DEMO

PERSONALIZATION

NON-PERSONALIZED WEBSITE

PERSONALIZED WEBSITE

personalized website, different website content for different users

Website personalization is commonplace for all major ecommerce sites out there, so it needs to be a part of your dealership’s website. Customers these days want your site to bring them the content they’re looking for, not the other way around.
DEP’s Personalization Engine gives your customers the “Amazon experience” by bringing the most relevant content to every shopper whenever they visit your site.

SEARCH

With personalization, the DEP Smart Search bar gets even smarter, prompting each customer to continue researching the vehicles they’ve shown the most interest in.

SERVICE

Through CARoi, we know which visitors have purchased vehicles from you. If the personalization engine detects the visitor recently bought a car from you, homepage content will switch to focus on service offerings.

BANNERS

The marketing banners on your homepage are your largest assets. The personalization engine makes sure that the large, vibrant messaging each customer sees is custom-tailored to their needs and interests.

CUSTOM VIDEOS

With personalization, your homepage becomes a video gallery of all the vehicles the customer is currently shopping, giving them quick access to the vehicle they’re interested in. This speeds up the research process and the buying cycle!

MODEL SCROLLER

Let the personalization engine customize your website model scroller to give the customer quick, one-click access to the models they’ve viewed on your site. This leads to quicker site navigation and happier customers.

CHAT

Personalization takes chat to the next level by continuing the conversation. The chat box will show info and prompts regarding specific vehicles the customer has shown interest in.

SCHEDULE DEMO

MOST FUNCTIONAL SRP

With today’s shoppers using their mobile devices to shop for cars, the number of pages a customer views on a website is lower. This means your customers are less likely to get past the SRP. Because of this, your SRP has to have as much functionality as possible in order to convert more of your web traffic. This is why we built our SRP to be the most functional and robust in the industry.

SRP summary screen

  • All Vehicle Photos & Max Photo Size
  • Video Integration
  • Custom Pricing Display
  • Pricing Calculations with Disclaimers
  • Monthly Payments
  • Custom Call-to-Action Buttons
  • Price Drop Alerts
  • One Minute ePrice
  • Price Unlock
  • Detailed Vehicle Info & Comments
  • Side-by-Side Comparison
  • Window Stickers & Brochures
  • 3rd Party Integrations
SCHEDULE DEMO

MOST ADVANCED VDP

NOW FEATURING: HI-RES IMAGES WITH HOT SPOTS & HYPER ZOOM

Customers now have the ability to zoom into your hi-res vehicle images for an even more detailed view of the vehicles on your lot. With DEP exclusive Hot Spots, we can layover vehicle info on your photos. Now, customers can truly experience your inventory directly on your website.

VDP summary screen

  • 4K Photos with Hot Spots & Hyper Zoom
  • Vehicle Inventory Videos
  • 360˚ Interior & Exterior Views
  • Vehicle Details & Installed Options
  • Unlimited Customizable Pricing Fields
  • Automated Incentives, Rebates, & Specials
  • Lease/Purchase Payments
  • Trade-In Evaluation
  • Price Drop Alerts
  • One Minute ePrice
  • Price Unlock
  •  Owner’s Manuals
  • Window Stickers & Brochures
  • NHTSA Safety Crash-Test Ratings
  • Green Score Ratings
  • Vehicle Awards & Accolades
SCHEDULE DEMO

SEO Horsepower logo

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CUSTOM CONTENT

According to Google, content is a top ranking factor. Most dealers simply don’t have the time or resources to be adding relevant, original content to their site on a regular basis. We ensure they get customized articles uploaded on their site every month. From new vehicle overviews and model comparisons, to service and finance information, we create engaging content that covers all aspects of your dealership!

icon showing magnifying glass hovering over keyboard in background

KEYWORD RANKING REPORT

Improving your on-site optimization starts by creating relevant and consistent content but you then need to monitor the performance and impact that content has within search engine results. Identifying that impact starts by tracking your rankings for specific target keywords. Our Keyword Ranking Report includes metrics such as your average position, position fluctuation and top 10 keywords across all major search engines, all locations and all devices.

icon of magnifying glass in front of piece of paper with "writing" lines on it

LOCAL LISTINGS MANAGEMENT

There are hundreds of online directories. Consistency across all of them is necessary to build authority with search engines, which ultimately leads to better rankings. However, monitoring and managing all directories to ensure business info (i.e. name, phone, address, hours, etc.) is consistent and accurate can be difficult and time consuming. Local Listing Management, powered by Dealer Watch, keeps all your online business listings up-to-date for you.

thumbs up icon with three stars above

REPUTATION MANAGEMENT

Search Engines are taking into account the amount of quality, positive reviews your dealership accumulates. Maintaining your online reputation is necessary not only from an SEO perspective but can significantly impact your revenue stream. Our Reputation Management platform, powered by Dealer Watch, allows dealers to seamlessly monitor online reviews and social media mentions to ensure a positive brand identity is represented.

icon showing two front facing cars layered in image

USED CARS NETWORK

Search Engines are taking into account the amount of quality, positive reviews your dealership accumulates. Maintaining your online reputation is necessary not only from an SEO perspective but can significantly impact your revenue stream. Our Reputation Management platform, powered by Dealer Watch, allows dealers to seamlessly monitor online reviews and social media mentions to ensure a positive brand identity is represented.

AGGREGATED

REVIEWS

Display online customer reviews on your website automatically with full website implementation from Dealer Watch. Our review integration tool is customized to pull in 3-star reviews and above, giving you the control to only display positive reviews on your dealership’s website.

SCHEDULE DEMO

THE INDUSTRY’S MOST ROBUST

DASHBOARD

  • Google Analytics Integration
  • Inventory Integration/Management
  • Page Builder
  • Pricing Manager
  • Mega Menu Manager
  • Video Manager
  • Ad Manager
  • Dealer Grade/Report
  • Digital Marketing Reporting Suite
  • Sales Attribution Reporting
  • SEO Listings/Reputation Management
  • Detailed Super Lead
  • DMS Integration
  • Lead Referral Sources
  • Facebook Integration
  • LotLinx Integration
  • CarGurus Integration
  • Cars.com Integration
  • AutoTrader Integration
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SUPER LEAD

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