TRANSCRIPT: Maria, Responsive Website Designs seem to be all the rage, particularly since Google has expressed an unwavering preference for them. But Google also cares about speed. Aren’t responsive sites slower? Sadly, some responsive sites are slower, but sites built with RESS, Responsive Server Side, can be very fast. An old style responsive site sends a large photo with a huge page weight to every browser. On an RESS responsive site, it is possible to turn every photo into 16 photo sizes, then serve up the right photo for that device, based on size and page weight. Wait a minute, the photos are coming from the server, isn’t that like an Adaptive website? Yes, Responsive Server Side is a responsive site that also uses the best parts of Adaptive design. That’s faster and better for the user, better for the dealer’s SEO, and the best approach to mobile-first design. And that’s a fact.