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Automotive Marketing Facts: OEMs Moving to Responsive Websites

By November 17, 2015 December 9th, 2015 No Comments
OEMs Moving Responsive preview

OEMs Moving to Responsive Websites

Manufacturers are increasingly moving toward responsive websites and encouraging their dealers to do the same. Toyota, Kia, and Mazda are among the growing list of brands with responsive websites operating on any consumer device. It only seems natural that brands aimed at younger shoppers, like MINI and Smart, should have responsive websites, and they do. Some brands like Subaru, the FCA brands, and GM brands do not have responsive websites, nor do they certify any responsive websites for their dealers. While Ford.com still has an M-dot site for mobile users. FordDirect.com is a responsive site, yet the FordDirect labeled dealer sites are not. Transition isn’t always pretty. Everyone is working hard to keep up with an increasingly mobile base of shoppers. It’s going to take a little longer for some brands to catch up. Hundreds of dealers are jumping out in front of their own brands to meet consumer needs, and that’s a fact.