Automotive Marketing FactsFeaturedSEO

Automotive Marketing Facts: Interchangeable Parts

By October 13, 2015 January 9th, 2017 No Comments
Interchangeable Parts
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Interchangeable Parts

F&I can be handled a number of different ways, but everyone knows what an F&I manager is responsible for. The same can be said for sales managers and service managers. The same cannot be said of Internet manager. The titles vary, but the skill sets vary far more. Some are responsible for online inventory and merchandising, others not at all. Some are responsible for SEO optimization, SEM, and social media while others struggle to keep the website banners current. All of that is to be expected, but a new wrinkle is rolling in. As companies like Reynolds, Cox, CDK, and others become walled gardens, the talent choice may increasingly be based on the overall platform the person is accustom to rather, than their ability to drive traffic into the store with it. Some factory certification programs are dramatically cutting the rates to vendors with service to dealers being the unintended victim. If dealerships need to be more self-sufficient with the software, they will find themselves boxed in with a small talent pool to choose from. The best future for dealers includes easy to use software and integration across multiple vendors. The choice of a us-and-only-us vendor is often more limiting than it first appears, and that’s a fact.