All Posts By

Dave Page

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How To Sell a Car Out of the Service Department

How many dealers have a full-proof strategy to sell a car from the service department? How many salesman stalk, annoy, hound, or solicit random customers that drive into the service lane on a daily basis? The problem with most car dealers when it comes to selling a car from the service…
Dave Page
September 17, 2014
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How to Get Into Your Competitors’ Backyard

Make no mistake about it, car dealers are always trying to get into their competitors' backyard. This has been going on for decades, and was usually accomplished by having the LARGEST TV spend. Thankfully, those days are over! Have you ever heard of the title “content engineer”? Well, mark my…
Dave Page
July 15, 2014
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Not All VDP’s Are Created Equal

I have been in the auto industry for 23 years, and sometimes that can be a BAD thing. Sometimes when you are so close to something, you are blind to what’s staring you in the face. Let me explain. It wasn’t too long ago I was searching for a new…
Dave Page
January 30, 2014