With the number of people using their phones and tablets to answer everything from “why is the sky blue?” to news updates about world events, search engines have become essential . The two main competitors in this arena are Bing and Google, both fighting to earn the endorsement of major phone and electronic companies. The news here is that Google recently made a big win, gaining Apple back as a partner for iOS and Mac. This also includes Siri for voice-activated searches.
When customers search for a car or do a voice search to navigate to a dealership, the results will be tied to Google, not Bing. While image searches will still remain tied to the original search provider, Bing, Google now does the main work.
Consistency seems to be the driving goal for this switch. According to this statement Apple made to TechCrunch:
“Switching to Google as the web provider for Siri, Search within iOS and Spotlight on Mac will allow these services to have a consistent web search experience with the default in Safari. We have strong relationships with Google and Microsoft and remain comitted to delivering the best user experience possible.”
When using an iPhone or an applicable Mac, users will experience a streamlined search connection. Whether they choose to look for video, navigation, or just the answer to a question, the search partner will be congruent with Safari’s default results. This allows the user to know what to expect in terms of outcome and avoid having to specify “search Google” when using Siri. It’s also beneficial for searching on different devices, such as via Spotlight on a Mac and then on Safari with the iPhone or iPad.
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