#TipTuesdayAuto Dealer News & Information

A Must Have Lead Button For All Car Dealer Websites

By February 27, 2013 August 20th, 2014 No Comments
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For the better part of 7 years, I have A/B tested more lead forms on a car dealers website than one could possibly imagine. As a vendor, car dealers are expecting us to come up with new ways to ask for a customer’s information (a lead) without doing so bluntly.

This called for some research into all the websites that Dealer e Process has on the internet to first determine which lead form was producing the most leads. After all my research was done, the number one lead form by lead count on all Dealer e Process websites was “Get ePrice”.

However, this is not the lead form that we are talking about as being the “Must Have Lead Button For All Car Dealer Websites“. 

I want you to put your thinking cap on for a second while I ask you a question that will unveil the biggest no brainer in the history of earth. What is the number one question that all customers ask before they are willing to drive down to the dealership? Is This Car Available is your answer!  Given this answer, we have created a new lead form button that asks,  Is This Car Available?

Dealer e Process Confirm Availablity

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Ever since releasing this new button, we have A/B tested exactly where to place it to get the biggest impact. After moving this button into 10 different places, we came to our conclusion. The most leads generated by this button was confirmed by placing the button above the vehicle pictures, the main attraction to any customer browsing a website. The Confirm Availability Button, has now become the #1 lead form on Dealer e Process websites.

Here’s The Tip: If you are a car dealer looking to increase leads through your website, add the “Confirm Availability Button” to your website today!

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