20 Years of Automotive Internet: Geographic Dominance for Dealer Groups

By November 12, 2015 December 9th, 2015 No Comments
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Geographic Dominance for Dealer Groups

TRANSCRIPT: Maria, some dealer groups are geographic dominators, they may represent ten or twelve different brands in the same market. Do you have any marketing tips on how to exploit this advantage? Several in fact. Custom content can take on a whole new light for this kind of group. They are the experts in their community and can load their site with vehicle comparison content related to that community. Which sedans turn the most heads when pulling up to that community’s fanciest restaurants? Which trucks are best for hauling big loads at the local home improvement center, and which get the best fuel economy on the long commute to those construction projects in the big city? Many shoppers want to shop across brands, dealers definitely need to have a Search Results Page that facilitates this kind of shopping. Like allowing the shopper to select multiple makes at the same time and then see every photo of every vehicle without leaving the Search Results Page. That’s exactly what I’m talking about.