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20 Years of Automotive Internet: Digital Marketing Advantages for Dealer Groups

By October 29, 2015 December 9th, 2015 No Comments
Digital Marketing Advantages for Dealer Groups

Digital Marketing Advantages for Dealer Groups

TRANSCRIPT: Maria, some dealer groups have multiple stores carrying the same brand. Does this provide any special advantages? It does Dennis. The group can aggregate all the inventory from those stores. For example, if they have three Kia stores they can combine all that inventory on their group site and show three times the selection. That makes sense, but what if they want to aggressively capitalize on that advantage? Search Engine Marketing is a great tool for this. Say the shopper is looking for a white Kia Soul and the dealer has one, then the dealer should have an ad show up prominently for those Kia words and direct the shopper to the Vehicle Details Page of that White Kia Soul. But if the dealer group has four white Kia Souls, then sending the shopper to the Search Results Page on the group site with all those those vehicles assures the customer the dealer has selection within that vehicle preference, so they are the best store to contact first. As automotive internet continues to mature, more and more advantages are developed for dealer groups.