One Free Set of Remarketing Banners for 2017
Remarketing is one of the most cost-effective ways to spread brand awareness amongst your target market and stay on the customer’s mind throughout every stage of the car buying process.
Google’s new ad feature, Customer Match, lets you upload a list of email addresses that your customers have given you, and when they go to Google Search, YouTube, or Gmail, you can show them ads. There are a ton of ways for you to use this technology to increase the value of your current customer-base. For example:
- If you have a list of customers who purchased from you a few months ago, put them in a list to send them ads about making their first service appointment
- If you have a list of customers that leased from you a few years ago, start sending them messaging about your lease pull-ahead offers. The opportunities are literally endless.
- If you have customers who bought a new truck, target them with ads about after-market upgrades from your parts department